Farm Shop Drive Privacy Policy

Farm Shop Drive ("we," "us," or "our") is committed to protecting the privacy of our users — including travelers, staycationers, and farm shop subscribers ("you" or "your"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our mobile application, Farm Shop Drive (the "App"), and related services. By using the App, you agree to this Privacy Policy.

Farm Shop Drive Ltd. is registered in England and Wales and acts as the Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We collect information to provide and improve our services — helping users discover farm shops as local alternatives to service stations.

a. Information You Provide • Account Information: When you create an account, we collect your name, email, and for farm shop subscribers, business details such as shop name, address, and contact information. • Payment Details: Processed securely by our third-party payment processor (e.g., Stripe or PayPal). We do not store card or bank data. • User Content: Reviews, ratings, or photos you upload to the App. • Communications: Any messages or feedback sent to us (e.g., via support or contact forms).

b. Information Collected Automatically • Location Data: With your consent, we collect approximate or precise location data to suggest nearby farm shops. You may disable this in your device settings. • Usage Data: Includes your activity on the App (pages viewed, time spent, features used). • Device Information: Includes device model, operating system, IP address, and identifiers such as Advertising ID. • Analytics: We use tools (e.g., Google Analytics, Firebase) to understand aggregate usage patterns and improve user experience.

c. Information from Third Parties • Linked Accounts: If you sign in via Google, Apple, or other third-party platforms, we may receive basic profile information (e.g., name, email). • Verification Data: For farm shops, we may verify your business information from public or commercial sources to ensure accuracy.

We process personal data under the following lawful bases (as defined by the UK GDPR): • Contract: To provide and manage your App account or paid listing. • Consent: For location data, marketing communications, and analytics (where required). • Legal Obligation: To comply with applicable laws, tax, and accounting requirements. • Legitimate Interests: To secure, improve, and analyze App performance, and communicate service updates.

You can withdraw your consent at any time by adjusting your settings or contacting us at info@farmshopdrive.com.

We use your data to operate, improve, and personalize the App, including: • Providing core App functions (shop discovery, payments, listings). • Personalizing shop recommendations and user experience. • Monitoring and analyzing App performance and usage trends. • Sending service updates, support responses, and marketing (with consent). • Preventing fraud, enforcing our Terms, and maintaining security. • Complying with legal and regulatory requirements.

We never sell your personal information.

We may share your data only where necessary: • With Farm Shops: To facilitate interactions (e.g., inquiries, bookings). • With Service Providers: Trusted partners who perform services such as payment processing, analytics, hosting, or customer support — all bound by strict data protection obligations. • Legal Compliance: When required by law, court order, or government request. • Business Transfers: If we undergo a merger or acquisition, data may be transferred under equivalent safeguards. • With Your Consent: For any other purpose you explicitly approve.

Under the UK GDPR, you have the following rights: • Access: Request a copy of your personal data. • Rectification: Correct inaccurate or incomplete information. • Erasure (Right to be Forgotten): Request deletion of your data when it is no longer necessary. • Restriction: Request that we limit how we process your data. • Portability: Request your data in a structured, machine-readable format. • Objection: Object to processing for legitimate interest or direct marketing. • Withdraw Consent: You may withdraw consent at any time without affecting prior lawful processing.

To exercise these rights, contact us at info@farmshopdrive.com. We will respond within 30 days in accordance with data protection law.

User Controls • Location Access: Disable or limit location permissions in your device settings. • Marketing Emails: Use the “unsubscribe” link or email us directly. • Account Deletion: Request deletion from within the App or via email.

We implement appropriate technical and organizational measures, including: • Encrypted connections (HTTPS/TLS). • Secure cloud infrastructure and access controls. • Regular security audits and staff confidentiality obligations.

However, no system is 100% secure. You use the App at your own risk.

We retain data only as long as necessary to fulfill the purposes described: • Account data is kept while active and for up to 12 months after closure (or as required by law). • Payment data is handled solely by third-party processors. • Analytics data may be stored longer in aggregated, non-identifiable form.

You may request deletion at any time (see Section 5).

Your data may be transferred to and processed in countries outside the UK (for example, where our hosting or analytics providers are based). We ensure such transfers comply with UK data protection law via: • UK adequacy regulations (for approved countries), or • Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO).

If we use cookies or SDKs (e.g., for analytics or personalization), we will: • Notify you through an in-app consent banner where required. • Allow you to manage cookie preferences within the App settings. More details are provided in our Cookie Policy.

The App is not intended for children under 13. We do not knowingly collect data from minors. If you believe a child has provided information, please contact us for deletion.

The App may include links to farm shops’ websites or third-party services. We are not responsible for their content or privacy practices. Please review their privacy policies before providing any personal data.

We may update this Privacy Policy periodically. Any significant changes will be notified via in-App notice or email, with the “Last Updated” date shown above. Continued use of the App after updates constitutes acceptance of the revised policy.

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

Email: info@farmshopdrive.com Address: 2 Chalkhill Cottages, Little Somborne, SO20 6QU, England Website: www.farmshopdrive.com

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

Farm Shop Drive Ltd. reserves the right to update this Privacy Policy to ensure ongoing compliance and clarity.